Marina Fox

GSA |Washington, DC

Marina Fox leads GSA's DotGov Domain Services in the Office of Government-wide Policy (OGP). She has 20+ years of experience in data analysis, business intelligence and enterprise reporting, web performance analysis, advanced analytics, artificial intelligence (AI) and Big Data. Previously, Marina led a government-wide Digital Analytics Program (DAP) at GSA. Prior to becoming a public servant, Marina held various analytical and leadership roles at Deloitte, AOL, Booz Allen Hamilton, and Dow Jones. Her LinkedIn account is below.

News and Events

From pageviews to progress

A 10-year recap of GSA’s Digital Analytics Program (DAP) highlights its impact on federal government agencies and the public, high-level observations using government-wide website analytics and trends, and new goals set for the next decade to help generate useful answers to meaningful questions to make government websites better.

Jack Avery

Marina Fox

Tim Lowden

Sep 12, 2023

GSA Steps Up Security for .gov

GSA’s DotGov Program is modernizing the security of .gov to make government websites and systems more secure.

Cameron Dixon

Marina Fox

Oct 29, 2018

DotGov Domain Registration Program to Provide HTTPS Preloading in May

Effective May 15, 2017, GSA’s DotGov Domain Registration Program will begin providing HSTS Preloading services for federal agencies. This new service helps ensure that visitor communication with .gov websites is not modified or compromised, and hostile networks cannot inject malware, tracking beacons, or otherwise monitor or change visitor interactions online.

Marina Fox

Eric Mill

Apr 12, 2017

Automatic HTTPS Enforcement for New Executive Branch .gov Domains

HTTPS is a necessary baseline for security on the modern web. Non-secure HTTP connections lack integrity protection, and can be used to attack citizens, foreign nationals, and government staff. HTTPS provides increased confidentiality, authenticity, and integrity that mitigate these attacks.

Eric Mill

Marina Fox

Jan 19, 2017

5 Factors to Building a Successful Government-wide Digital Analytics Program

Launched just three years ago, the Digital Analytics Program (DAP) continues to drive the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal government-wide scale. The DAP officially launched on October 15, 2012 with a release of its first version of

Gwynne Kostin

Marina Fox

Oct 20, 2015

Using a Hypothesis-Driven Approach in Analyzing (and Making Sense) of Your Website Traffic Data

At the Digital Analytics Program (DAP), some of the most frequently asked questions we get are “how can I get access to the DAP data?” and “what do I do with all this data?” We all know that data is knowledge, and knowledge is power, but once we have access to it and realize that

Marina Fox

Apr 16, 2015

What is the Digital Analytics Program (DAP)?

The Digital Analytics Program (DAP) is a cornerstone of the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal government-wide scale.

Tim Lowden

Marina Fox

Mar 04, 2015

The Golden Metric

Are you looking for the “golden metric” that is the best measure of your agency’s website performance and cross-comparable across .gov websites? If so, stop looking. The concept of the golden metric is a dangerous one because it oversimplifies performance analysis of your website and overlooks the truth

Marina Fox

Jun 19, 2014

Digital Analytics Program (DAP): Oceans of Data

In the last 15 months, the federal Digital Analytics Program (DAP) monthly Web traffic has grown to more than 1.1 billion views gov-wide, providing Web analytics to 29 U.S. federal cabinet-level agencies and nearly 3,000 public-facing government Web properties.

Marina Fox

Apr 01, 2014

NPS.gov Use of Digital Analytics Program: Beyond the Numbers

The National Park Service website, NPS.gov, is home to sites for the parks, programs, and subject-related content about the places and ideas that we preserve and protect for the American people.

Marina Fox

Nov 06, 2013

Getting Started with the Digital Analytics Program

The Digital Analytics Program (DAP) is delighted to announce the launch of a DAP user group and new training program. These initiatives will support DAP users in getting the most from their implementation. The kick-off for this user group will be on Thursday, September 12, 2013, when we will

Marina Fox

Sep 03, 2013

Digital Metrics for Federal Agencies

Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your Web, mobile, social media, and other digital channels. Every agency should have a metrics strategy to measure performance, customer satisfaction, and engagement, and use the data to make continuous improvements to serve its customers. Part 1: Common Metrics: Guidance, Best Practices, and

Marina Fox

Jul 15, 2013

comScore Report, October 2012

In October 2012, comScore, a Web analytics research company, released an independently produced report that analyzes 75 federal agency websites on a range of quantitative and qualitative factors.

Marina Fox

Nov 14, 2012